In this episode of Multifamily Elevated, host Suzanne Hopson speaks with Booker Farrier, founder of Coaching by the Book, about the evolving landscape of executive coaching and leadership development. They discuss Booker's journey from corporate executive to coach, the importance of understanding the role of a coach, and how coaching can be a strategic investment in personal and professional growth. The conversation also touches on the significance of certification, measuring coaching success, and common mistakes leaders make in their development. Additionally, Booker shares insights from his book and highlights emerging trends in coaching and leadership development.Coaching is a strategic investment in personal development.Understanding the role of a coach is crucial for success.Certification in coaching indicates a level of professionalism and ethics.Coaching focuses on developing the individual's capabilities and insights.Measuring success in coaching can be both qualitative and quantitative.Coaching can help navigate uncertainty and build resilience.Emerging leaders need targeted coaching to develop their skills.Common mistakes include trying to be someone you're not.Coaching should be a partnership with HR for succession planning.Investing in coaching is essential for long-term career growth.00:00 Introduction to Coaching and Leadership02:17 Booker's Journey to Coaching04:50 The Evolution of Executive Coaching07:50 Understanding Coaching vs. Other Development Methods09:54 The Importance of Certification in Coaching11:37 Booker's Coaching Philosophy13:56 Measuring Coaching Success16:23 Navigating Uncertainty in Coaching18:14 A Success Story in Coaching21:50 The Need for Coaching in Emerging Leaders25:09 Common Mistakes in Leadership Development29:50 Booker's Book and Its Insights32:30 Trends in Coaching and Leadership Development37:31 Final Advice for Seeking a Coach39:54 End🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at ⁠www.multifamilymedianetwork.com⁠ to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!#CustomerExperience #PersonalizedService #ActiveListening #CXStrategies #EarnedProspects #CustomerSatisfaction #Referrals #MultifamilyLeadership #ResidentExperience #PropertyManagement

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