Laying the ground for growth

13/11/2025 29 min Episodio 47
Laying the ground for growth

Listen "Laying the ground for growth"

Episode Synopsis

Welcome back to MULCH. In this episode, Rebecca shares why she's relaunching the podcast and why the hardest and most important lesson from 2025 has been about resilience, structure and community. She opens up about the loneliness many flower farmers feel, the lessons from six years of growing Silver Grey Foliage, and the five themes that became the ROOTS Framework: Resilience, Openness to Change, Ongoing Learning, Trusted Support, and Steady Consistency. Introducing GROW Club — a space designed to help flower farmers grow steady, profitable businesses without burnout, overwhelm, or yet another course to "keep up with." Listen in for details on how GROW Club works, when we begin, and an early-bird thank-you for those who join first. Join Grown Club Here