From helping at pasar malam with her family to running Santan as AirAsia’s youngest CEO—Catherine Goh’s story isn’t luck; it’s choices, grit, and Malaysian-level hustle. In this raw conversation, Catherine shares how early money lessons from the night market shaped her work ethic, the “one big break” that almost didn’t happen, and the tough calls she had to make before anyone believed she was ready.We get into the real behind-the-scenes of building a modern F&B brand: turning Malaysian flavours into a scalable menu, balancing margin vs quality, and leading when you’re the youngest person in the room. She opens up about rejection, imposter moments, and the systems she built to keep Santan moving—even when resources were tight.Check out Sunway Property’s “The BIG Deal" Campaign happening now until 30 November 2025!👉 bit.ly/3Wfasq7 The Coffee Break➡️https://thecoffeebreak.co/?ref=MMTVStay informed in just minutes each day—The Coffee Break delivers filtered, entertaining local and global news to make you smarter, fasterCheck us out on Spotify Podcasts➡️ https://open.spotify.com/show/1EhftKYdbpC0C2VnTJOO2K?si=a7eb6b537e1c4031&nd=1&dlsi=9b7aee802b914b4a#loginquran LUNO➡️ https://tinyurl.com/mmluno1 Buy RM250 worth of any crypto on Luno and get an additional RM75 in BTC!Code: MMTVLN24--Come say Hi to us at, 🌐 Website: https://www.mrmoneytv.com/​ 📘 Facebook: / mrmoneytv​ 🐦Twitter: / https://x.com/mrmoneytvchnl?s=21📱 Instagram: https://www.instagram.com/mrmoneytv ​ 🖊️ LinkedIn: / mr-money-tv 🤳 TikTok: @mrmoneytvchannel 🎙️ Podcast:https://open.spotify.com/show/1EhftKYdbpC0C2VnTJOO2K?si=NDZmt_i-RiWSS8wHIFOdnQFor business & job enquiries, do contact us at,✉️ [email protected]:This is not investment advice. All content produced is solely for education and entertainment purposes only. Please consult your financial adviser before making any investment decision.

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