Sustainability. What's the first thought that comes to your mind? The ambiguity of the word sustainability is fueled by its constant misrepresentation by brands, organizations and other entities through greenwashing and other methods we'll cover in the coming episodes. -------- Key Takeaways 00:00 - Introduction In this episode, I dive into the critical need for purpose clarification, broken down into four points: core values, impact, purpose sustainability, intentional messaging, and the holistic approach to sustainability through the 5 P's of sustainability, a framework developed to guide businesses into ethical impact. 0:56 - 4 points of purpose clarification 1:46 - Core Values I talk about how core values serve as the fundamental roadmap of who we are, guiding our decisions and interactions with others. 3:58 - Understanding your Impact I expound on the importance of aligning impact with our core values and the identity of our organization to ensure positive and purposeful outcomes. 6:49 - Purpose Sustainability I introduce the term "purpose sustainability," which is essentially the ability of our ethical impact to endure long-term, promoting well-being both inwardly and outwardly, and making a transformational impact rather than a transactional one. 13:30 - Intentional Messaging I highlight the need for conscious communication that aligns with our core values and purpose, emphasizing transparency and consistency for effective and impactful storytelling. 15:38 - 5 P's of Sustainability I introduce the 5 P's of sustainability, a quintuple bottom line that goes beyond the traditional triple bottom line. These five pillars form a comprehensive framework that guides individuals and organizations towards a holistic approach to sustainability. 22:33 - Encouragement & Conclusion I hope this episode serves as a beacon for purpose-driven leaders and changemakers, and a reminder that transformative change starts from within and ripples outward through intentional, sustainable, and collaborative efforts! Mentions Get Hope Global Conscious collab Hayley Adamski The School of Ethical Impact Impact Ignited ----- Connect with me: [email protected] Follow along with my Weekly Wild: Sign Up! Find me on social media: Jenny Nuccio Work with me through one-on-one mentorship and strategic coaching sessions: Join me! Sign up to receive a copy of the podcast slides covered in this week's episode: https://jennynuccio.myflodesk.com/ry8jrddbfx   

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