Marketing fundamentals encompass the essential principles and strategies that guide businesses in reaching their target audiences effectively. These fundamentals lay the groundwork for any marketing endeavour, from small startups to established enterprises across different channels.As the business landscape evolves, marketing fads change and the next shiny object will appear. Business owners need to assess marketing strategies that foster engagement with the right audience and build lasting relationships regardless of the platform being used.In this episode of More Clients Less Effort, we discuss how to successfully navigate marketing fundamentals with digital marketing expert Justin Rondeau. With over 13 years of experience in the marketing industry, Justin understands that marketing fundamentals remain constant even as tactics and channels change over time. He puts emphasis on the basics such as constant testing, refinement, understanding cost acquisition, and setting benchmarks to achieve steady growth in marketing success.If you're looking to get more out of your digital marketing efforts, this episode is a must-listen. Justin explains critical yet often overlooked fundamental marketing concepts that will surely resonate with business owners, so don't miss out.WHAT YOU’LL DISCOVER IN THIS EPISODE: Justin’s journey toward the digital marketing space (02:43) How he successfully targets and books appointments with prospects (10:03) The transformation in his close rates after educating clients (15:12) What are look-alike audiences and how to target them (19:55) The value of understanding the cost of acquisition (21:05) Quick fire questions with Justin Rondeau (27:41) Get in touch with Justin Rondeau Website: https://invisibleppc.com/  LinkedIn: https://www.linkedin.com/in/jtrondeau/   Twitter: https://twitter.com/Jtrondeau Connect with Tim Hyde Website: https://winmoreclients.com.au/ Facebook: https://www.facebook.com/winmoreclients LinkedIn:  https://www.linkedin.com/in/tim-hyde-crm/ Learn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH FIND TIM HYDEWebsite: https://winmoreclients.com.au/Facebook: Win More ClientsInstagram: Win More ClientsLinkedIn:  Tim Hyde

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