Welcome to the More Cheese Less Whiskers Podcast. Today, we're going to be speaking with Andrew Hazelton from Demand.Film. This is a fascinating conversation because Andrew has spent a lot of time building a method and a way of distributing films for independent filmmakers through hosting, finding people to host screenings and making it zero risk for a filmmaker to get their film out. We spent a lot of time talking about the logistics of how this works and the capability that creates which spurred a whole conversation about how this capability could be a completely enhanced business model where if you have a message to get out to people, this could be the perfect distribution method. It's fascinating to learn about different businesses and how different industries work and you can hear understanding develop in the beginning. As the conversation went on, we started thinking and my mind started turning with the potential here? How could we think outside the box here and use this capability, not just to sell $10 movie tickets, but to gather an audience that would be ready to buy more expensive thins or engage further? At the very end, we developed a completely different thought that could enhance the opportunity in a big way so lots of exciting things came out of this. This will be a mind-expanding episode more than a specific 'apply this strategy' episode, but to hear the way to think about things like this, about historical things like the way Procter & Gamble would create content to gather an audience, it simulates some really great thoughts. I think you're going to enjoy this episode. I really had a great time exploring all these. 90MinuteBooks.com Demand.Film

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