Helping lean marketing teams and getting more done with AI with Dom O’Brien In this podcast, Dom discusses lean marketing strategies for small teams, emphasising the importance of hiring experienced marketers and leveraging AI tools to maximise output. Dom shares his experience working with startups and scale-ups, highlighting the challenges of choosing the right marketing tools and the need for regular audits to ensure efficient use of resources. They also touched on Dom's book, "The Startup Marketing Playbook," which provides actionable strategies for marketing in the digital world.Dom O’Brien - CMOLinkedin https://www.linkedin.com/in/domobrien/Dom O’Brien is a marketing leader who has spent his career helping brands grow in fast-moving environments. From telco to tech to retail, he’s built strategies for some of the world’s most recognisable companies. Today, as CMO at MATE internet + mobile and author of The Startup Marketing Playbook, he’s focused on helping lean marketing teams punch above their weight — and on how AI is changing what’s possible for marketers. Learn more at:Book – The Startup Marketing Playbook  Visit ⁠@more2marketing  ⁠ www.more2marketing.com Don't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

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