Cognism has been leading the way with a content-led marketing machine for the last few years, and VP of marketing Liam Bartholomew shares their secret sauce on how they think about influencer marketing.In this episode, you’ll learn… The role of influencers in their wider GTM strategy How do they define and differentiate between SMEs and influencers What Cognism look for when working with influencers How to scale relationships The importance of making selected relationships formal How to entice influencers to be apart of your network How to start with no budget The opportunities in influencer marketing And how they are futureproofing their influencer programs

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