ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Traditional PR is dead for B2B businesses"
Episode Synopsis
Traditional PR is dead for B2B businessesI spoke with Michelle Urwin, VP Marketing at Skai and she shared her views on how they stumbled upon a very successful influencer formula.Key takeaways. How their influencer program was inspired by an industry culture here in Ad Land UK How a simple format can be very effective How they plan to scale their program The role of measurement How PR will be rolled into influencer programs
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