The act of selling can be overwhelming, especially when you're not sure what to say or how to approach the process.     Joining Bob in this episode is Nikki Rausch, CEO of Sales Maven, an organization dedicated to authentic selling. As a highly successful sales coach, author, and speaker, Nikki transforms the misunderstood process of "selling" into techniques that anyone can successfully use. Nikki has 25+ years of experience selling to organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA. She has shattered sales records in many industries and received multiple "top producer" awards along the way.     Her book, "The Selling Staircase," provides a five-step approach to move your clients through an authentic sales process. And her podcast, Sales Maven, can be found on your favorite podcast app.     Bob and Nikki chat about: [3:05] Why women shy away from positions in sales. [4:55] Navigating the 'dude-bro" sales environment. [7:09] Being a top producing female sales rep in a historically male-driven profession. [19:04] Be curious, be open to feedback, be willing to ask questions and, be kind. [21:23] The art of selling doesn't have to be pushy or aggressive.  [24:57] Stating the obvious because sometimes it's not obvious.     Ditch any anxiety and fear and learn to sell authentically. Grab a copy of Nikki's free eBook, "Closing The Sale," and know how to close your next prospect with confidence and integrity.     Connect With Nikki Rausch & Sales Maven: Website: https://yoursalesmaven.com Closing The Sale eBook: https://yoursalesmaven.com/ebook/ Books: https://yoursalesmaven.com/free/ Podcast: https://yoursalesmaven.com/podcast/ Facebook: https://www.facebook.com/yoursalesmaven/ Instagram: https://www.instagram.com/your_sales_maven/ LinkedIn: https://www.linkedin.com/in/nicolerausch/ Twitter: https://twitter.com/yoursalesmaven YouTube: https://www.youtube.com/c/SalesMaven

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