Have you ever been in a relationship (work, social, personal) where you felt unappreciated or that you didn't belong? What caused you to feel this way? You're probably no longer in this relationship, right.   Now, let's think. Upon first meeting with you, would your clients feel a connection? What do you do to create that connection? How do you show them that you appreciate their business? In this episode, Phil challenges us to do some research and background on our clients. Find a common interest or passion that you can both connect over to create a long-lasting, mutually beneficial relationship.    

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