Christine Malfair, founder of Malfair Marketing, unpacks why less is more when scaling a service-based business. Drawing from her journey as an overwhelmed GM turned consultant, she reveals how to stop “spreading the peanut butter everywhere” and instead double down on profitable revenue. Christine shares how to run a friction audit, tap into owned guest databases, and cut “commission load revenue.” If you’re ready to replace chaos with a clear Revenue Roadmap, this chat shows how everything — from your website to your front desk — is marketing.Chapters:00:00:00 - Welcome: Merging Online & Real-World Touchpoints00:01:13 - Meet Christine Malfair: From GM to Growth Partner00:01:42 - Her Backstory: The Realities of Running Hotels00:02:12 - The Turning Point: Smarter, Sustainable Marketing00:02:56 - Why ‘Less is More’ Changes Everything00:03:51 - Cutting Through Noise: Smarter Channel Choices00:08:11 - Hidden Friction: How to Audit the Guest Experience00:11:19 - Inside the Revenue Roadmap: A Clear Plan00:13:05 - Must-Have Tools for Digital Wins00:18:45 - The Revenue Strategy Room: Where It All Connects00:19:56 - Final Take: Lead with Empathy, Grow with ClarityLinks and Resources:WebsiteChristine Malfair on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Design your Growth Strategy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ernesto Mandowsky on⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MDM Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Congrats on getting 10% closer to unstoppable growth. Keep Moving towards your future with The Growth Scorecard by ⁠⁠⁠⁠⁠⁠answering 5-questions⁠⁠⁠⁠⁠⁠ about your business. See you on the next episode

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