ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "The Cookie Crumbles--And People-Based Marketing Explodes"
Episode Synopsis
The cookie used to be the gold standard of tracking for digital marketing efforts. Move forward to smartphones and, although cookies are still useful, a cookie can’t track across devices. This is where you need data and--more importantly--the capability to market to people, not platforms. Our host Peggy Anne Salz catches up with Stefan Blumenthal, Country Manager DACH, and Sandra Stenzel, Data Consultant, at Zeotap, to discuss the rise of people-based marketing and how marketers can approach this opportunity in a privacy-friendly way. Stefan and Sandra tell us about Zeotap--a data platform that makes large-scale, deterministic data assets easily accessible to the digital advertising market--and share how Unilever uses people-based marketing to enhance and elevate digital marketing campaigns.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
More episodes of the podcast Mobile Presence
Times Internet’s Vivek Girotra on Increasing FinTech App Retention and Meeting Engagement Goals
23/09/2022
Keep It Simple! Meesho On Creating Shopping Experiences That Turn Browsers Into Buyers [Part 2 of 2]
11/08/2022
In God we trust