It’s easy to make costly mistakes when starting and running a business. Even if youhave a great product or service, if you don't position it correctly, your future raving fanswon’t be motivated to buy. Entrepreneur and Brand Strategist Sheena Katz shares thesecrets that will help you avoid setbacks like that. Having worked with top brands likeNBC, ANE, BBC and MTV, as well as many start ups, Sheena knows what it takes tolaunch and sustain a successful business. Whether you are a staff of 1 or 1000,Sheena’s powerful tips will help you stand out in a crowded space and market yourbusiness in a way that actually pays off.Music mentioned in this episode: “The Best” by Tina Turnerhttps://sheenakatz.com

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