Struggling to differentiate your tech products in the B2B market? Let 50 Marketing help you craft a marketing strategy that highlights what makes your brand stand out. Get in touch today and let’s elevate your message! https://www.50marketing.com/contact/In this episode of the Missing Half podcast, Bill sits down with Mike Maynard, CEO of Napier, to explore the pivotal role of PR in B2B marketing for tech and manufacturing companies. Mike shares insights on the forgotten art of PR, how it complements modern digital channels like SEO and paid search, and why it’s still essential for building brand authority. Whether you’re tackling PR at home or internationally, Mike provides valuable strategies on audience targeting, effectively engaging with journalists, and navigating complex markets. Bill and Mike also discuss budgeting for PR, common mistakes companies make, and the importance of differentiation in a competitive market.Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Enjoyed this episode? Don’t forget to subscribe to our channel for more insights from industry experts, and let us know your thoughts below!

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