Ready to align your marketing strategy with business goals? Connect with 50 Marketing to discover how our proven roadmaps help manufacturers and B2B companies drive measurable growth. https://www.50marketing.com/contact/In this week's episode, Bill is joined by Carlos Hidalgo, co-founder and CEO of Digital Exhaust, a B2B growth partner that helps organizations make growth simple. Together, Bill and Carlos explore the truth about the fractional CMO role, the difference between strategic leadership and tactical execution, and why so many manufacturers and B2B companies waste money on marketing that doesn’t connect with customers. They dig deep into voice-of-customer research, brand alignment, and the importance of marketing accountability in driving measurable business growth.Connect with Carlos on LinkedIn: https://www.linkedin.com/in/carlosahidalgo/Learn more about Digital Exhaust: https://digitalexhaust.co/Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Hire Bill as a Fractional CMO: https://www.xbillwoods.com/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Enjoyed this episode? Don’t forget to subscribe to our channel for more insights from industry experts, and let us know your thoughts below!

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