This week, Bill talks with Sam Dunning, founder of Breaking B2B and host of the Breaking B2B Podcast. Sam is a leading expert in B2B SEO, websites that convert, and customer research-driven strategies.Together, they explore how AI search, LLMs, and SEO are converging to disrupt the way B2B companies and manufacturers compete online. The conversation covers the impact of ChatGPT on visibility, why content fundamentals still win, the critical role of pricing transparency, and how customer research drives effective marketing strategies. Whether you’re a manufacturer, service provider, or tech company, this episode delivers the insights you need to build visibility, credibility, and inbound leads in today’s rapidly changing digital landscape.Connect with Sam on LinkedIn: https://www.linkedin.com/in/samdunning/ Follow Sam's podcast: https://www.breakingb2b.com/blog Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Enjoyed this episode? Don’t forget to subscribe to our channel for more insights from industry experts, and let us know your thoughts below!

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