💻 Need help with your content and branding? Contact 50 Marketing: https://www.50marketing.com/contact/In this episode, we sit down with Katie Hagan, an award-winning digital marketing strategist to dive into the complexities of crafting a brand identity. Bill and Katie explore the differences between starting from scratch versus rebranding, the challenges of ensuring consistent communication throughout a rebrand, and effective tools to develop a strong content marketing plan. Katie shares her experience with creating content strategies that resonate with B2B audiences. From discussing why branding is essential for B2B businesses to the impactful role of internal focus groups in brand messaging alignment, this conversation is full of actionable advice.Katie Hagan is an award-winning digital marketing strategist with nearly a decade of experience spanning B2B tech, consumer brands, market research, and behavioral health. Katie specializes in branding and content strategy, and brings a fresh perspective to B2B marketing, incorporating creativity and strategic alignment across various sectors.Connect with Katie on LinkedIn: https://www.linkedin.com/in/katie-hagan-472971b3/Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Enjoyed this episode? Don’t forget to subscribe to our channel for more insights from industry experts, and let us know your thoughts below!

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