In this episode of Missing Half, Bill is joined by Jaime Underwood, the founder and principal of Edible Chemistry Consulting. Jaime shares her expert insights on the intricate process of bringing food and beverage products to market, from formulation and scalability to branding and go-to-market strategy. Jaime emphasizes the importance of thorough market research and a well-designed go-to-market strategy, noting that many founders make the mistake of falling in love with their product before understanding their target audience. Jaime also shares examples of both successful and failed product launches, underscoring the importance of being open to feedback, adapting your brand as needed, and maintaining alignment between R&D, marketing, and sales teams. ➡ Enjoyed this episode? Don’t forget to subscribe to our channel for more insights from industry experts, and let us know your thoughts below!Connect with Jaime on LinkedIn: https://www.linkedin.com/in/jaime-underwood-8061b9a/ Learn more about Edible Chemistry Consulting: https://edible-chemistry.com/ Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/ Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Learn more about 50 Marketing on our website: https://www.50marketing.com

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