Continuing our series aimed at helping marketing managers navigate the challenges of the B2B marketing world, this week we're focused on managing the expectations of the C-suite. Often, management comes to the marketing department with all of the new, exciting initiatives they've seen competitors (or, let's be honest, the Fortune 500s) launching. The big question: Why aren't we doing this? Bill lays out our prescription for setting smart boundaries and presenting the reality of budget, resources, and bandwidth in order to properly prioritize and plan out new marketing ideas. Rather than being overwhelmed by the never-ending list of "want-to-haves", a simple, straightforward strategy session is all that's needed to evaluate what's brought to your desk. Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/ Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Learn more about 50 Marketing on our website: https://www.50marketing.com

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