Looking to optimize your manufacturing marketing? Connect with 50 Marketing today and let’s discuss a customized content strategy. https://www.50marketing.com/contact/This week, Bill sits down with Rena Ivory, Marketing Manager at Crescent Industries, to discuss her journey in B2B manufacturing marketing. Rena shares her insights on transitioning from a D2C background to a B2B role in a complex field, building an effective content strategy from scratch, and leveraging tools like video and HubSpot to increase engagement and lead quality. This episode is essential listening for anyone navigating the unique challenges of B2B marketing in manufacturing and looking for actionable strategies to enhance brand awareness, trade show impact, and content effectiveness.Connect with Rena on LinkedIn: https://www.linkedin.com/in/rena-ivory/ Learn more about Crescent Industries: https://www.crescentind.com/ Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Enjoyed this episode? Don’t forget to subscribe to our channel for more insights from industry experts, and let us know your thoughts below!

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