Bill interviews Brett Kaufman, Director of Sales and Marketing at B-TEK Scales in Canton, Ohio. Bill and Brett engage in discussions of staying ahead of the curve in B2B marketing, finding the right tools for both top of the funnel exposure and bottom of the funnel resources, branding a manufacturer, and insourcing vs. outsourcing marketing employees. B-TEK Scales, LLC was founded in 1995 by the third generation of the Brechbuhler family to supply Brechbuhler Scales and their offices. B-TEK now boasts a distribution network of over 100 independently owned companies.Connect with Brett on LinkedIn: https://www.linkedin.com/in/brett-kaufman-750a9232/ Learn more about B-TEK: https://www.b-tek.com/ Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/ Follow 50 Marketing on LinkedIn: https://www.linkedin.com/company/50-marketing/ Learn more about 50 Marketing: https://50marketing.com/ 

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