This episode was recorded back in April when COVID19 was the largest of our concerns. But now we are facing one of the most tense times in recent history here in America as racial injustice has sparked outcry, rallies, and protests for change from the justice system to corporate America. What do you say right now? Do you say anything as a business owner? How do you best connect with your audience to show them who you are as a brand and as a person in tough times? On this  episode I am chatting with my copywriter Patti Haus on crafting captions, emails, and sales copy that converts with audiences not just for sales but also in brand trust and authenticity during tough times.
We cover:

When to hire a copywriter for your business
How do you communicate to customers during times crisis without feeling insensitive market when it feels unmarketable?
Biggest Email Mistakes Business Owners Make
Why people struggle to communicate value
How to learn customer voice and avoid industry jargon
Why Images are Say More Than Captions
Addressing the elephant in the room

Here's my latest email to my subscribers as a mentally exhausted black woman in America: https://us7.campaign-archive.com/?u=39b9a9e37ec7942be93dcf0df&id=dafe1ebdc1
Here's what I said during COVID19: https://us7.campaign-archive.com/?u=39b9a9e37ec7942be93dcf0df&id=0f2f45fea2
Follow Patti Here: https://www.pattihaus.com/
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The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice.
**This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. **

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