Buddy Overstreet is a branding consultant who works with established sports brands and startups. A leading creative in the sports world, Buddy has worked for some of college athletics' biggest brands, including Notre Dame Football, Florida Football and Duke Basketball. The former Alabama Athletics creative director shares how he got into the industry, where he goes for inspiration and how he walks the tightrope of control and trust during the creative process. Today, Buddy is the creative director at Knight Eady, a creative agency driven by a belief in sports. You can connect with Buddy on Facebook, Instagram or Twitter. Visit KnightEady.com to learn more about Buddy's agency and their podcast, We Believe in Sports. Listen and subscribe here, there or wherever you get your podcasts.

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