Elena Apalkova and John Hewitt dive into the significance of core values in business, emphasizing their foundational role. They discuss the importance of teamwork and fostering an environment that encourages open communication. John shares insights on hiring strategies that prioritize strengths, underscoring the value of aligning individual capabilities with organizational goals. The conversation also touches on embracing change, highlighting the need for creativity, commitment, and discipline to navigate evolving business landscapes successfully.

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