The mid-strength Collective. How these 12 brands are coming together to help spread the word of this exciting new category with great potential but little exposure.ON THE SHOW0:00 Intro2:28 Why is mid-strength important?3:18 Why we are choosing to moderate4:55 Across the ages6:20 How we're moderating7:09 Coasting8:06 Going for two is the new going for one8:53 Why and when we're choosing mid-strength11:03 Work drinks12:52 The mid-strength challenge14:31 Do drinkers actually want mid-strength drinks?17:07 Mid-strength on pubs & bars19:25 What drinkers want from mid-strenghth21:57 Mid-strength ABVs25:10 The mid-strength collective brands  EPISODES MENTIONED #63 FAQ: What exactly are zebra striping and bookending (& do they work)?#56 What does ABV mean? (and how does it affect low/no drinks?)#21 Decem: From MasterChef finalist to 10% Spirit Distiller#46 Double Dutch mixers: supporting low/no drinkers & women in hospitality#34 Making a 6% red wine with founder Russell Lamb#16 Exploring light-spirits with Quarter Proof 12% spirits#41 Session Gin: A 25% gin for the modern drinkerTHE COLLECTIVEBrisk*DECEMDouble Dutch*Hayman’s*6PercentMaison Sassy*Quarter Proof*Session SpiritShandy Shack*McGuigan Wines*The Gentle WineSmall Beer*GET THE REPORT  ===🌱 Reset the way alcohol shows up in your life with the 4 Week Midlife Mindful Drinking Resethttps://www.lownodrinker.com/4weekreset===🧐 Take the quiz and find out what's REALLY driving your midlife drinking habitshttps://www.lownodrinker.com/===💰 Get 10% off drinks at Wise Bartender with code LOWNODRINKERMAGAZINE https://wisebartender.co.uk/lownodrinkermagazine * ===*Some links are affiliate links. If you make a purchase, Low No Drinker may earn a commission. Thank you.

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