Victoria Watters is the co-founder of Dry Atlas, a media platform dedicated to alcohol alternatives. She is also one-half of the driving force behind Spirited Away – America's first non-alcoholic bottle shop. Victoria and her husband, Douglas, launched their bottle shop in November 2020 and have never looked back!This week, we’re chatting about Victoria's insights on the evolution of non-alcoholic drinks – from the improving technology in de-alcoholised wines to the emergence of THC-infused beverages in the US, how the industry is moving from sober curiosity to ‘flex drinking’, and where celebrity brands are getting it right, and wrong, in the low/no space.WE CHAT ABOUT0:00 Victoria's story3:37 America's 1st non-alcoholic bottle shop14:02 Dry Atlas15:55 Meeting Ben Branson18:28 Dealcoholised wine improvements20:49 THC-infused drinks23:37 Flex drinking26:46 Supply & demand in low/no beverage31:39 Tom Holland, Lewis Hamilton & other celebrity low/no brands35:59 Do founders have to be sober?39:46 Dry Atlas media channels41:51 Wine polls44:00 Are functional drinks on the way out?48:17 Synthesised alcohol51:17 Finding Victoria52:41 The BBQ-Q DRYATLAS.COM  //  SPIRITEDAWAY.COWE ALSO TALK ABOUT:Untitled ArtZeronimoOcean ZeroBolle*Kin EuphoricsAthletic Brewing*Guinness0.0*Fable THCSentia* BEST EPISODE TO CHECK OUT NEXT#71 The Award-Winning Sober Bartender's Guide to Non-Alc Spirits#69 The Fungi Consultant: Do functional mushrooms work in low/no drinks? ===🌱 Reset the way alcohol shows up in your life with the 4 Week Midlife Mindful Drinking Resethttps://www.lownodrinker.com/4weekreset===🧐 Take the quiz and find out what's REALLY driving your midlife drinking habitshttps://www.lownodrinker.com/===💰 Get 10% off drinks at Wise Bartender with code LOWNODRINKERMAGAZINE https://wisebartender.co.uk/lownodrinkermagazine * ===*Some links are affiliate links. If you make a purchase, Low No Drinker may earn a commission. Thank you.

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