Show NotesSir Martin Sorrell on the future of advertising with AIInsightful commentary on how artificial intelligence is reshaping creative work, media efficiency, and the structure of modern agencies. : https://www.mediaweek.com.au/sxsw-sydney-five-ways-ai-is-redefining-advertising-according-to-sir-martin-sorrell/IAB AustraliaA valuable source of industry standards, research, and learning materials for advertising and digital media professionals.Explore their work: https://iabaustralia.com.au/ Access the AI resource guide curated by the AI Working Group: https://iabaustralia.com.au/resource/ai-unlocked-a-resources-learning-guide-for-the-ad-industry/🎧 Enjoying the show?If you liked this episode, follow, rate, and share Mind the Model with your fellow AI-curious friends — it really helps us grow!💬 We’d love to hear from you!Got thoughts, questions, or ideas for future episodes? Drop us a message at [email protected]. Your suggestions help shape the conversations we have on the show.

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