This episode is based on research that compared senior managers with serial entrepreneurs for their risk taking and decision making. Published in Nature in 2008 I was delighted to be part of the research and gained an important insight from it and the numerous entrepreneurs I have met over the 30 years. That entrepreneurs do not take risks - gamblers do. What entrepreneurs do is to set boundaries for themselves within which they put up with ambiguity and uncertainty that they are able to tolerate.  They know how far to push their comfort zones.
To find out more about your own comfort zones and how to take those early first steps take a look at https://midlifeenterpriser.com/ and through that sign up for our newsletters, more podcasts and webinars. We are also going to run a five week Basecamp for people who want to start their journey. 

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