MicroConf Tactics: Why to Avoid B2C SaaS at All Costs

MicroConf On Air
24/09/2025 12 min
MicroConf Tactics: Why to Avoid B2C SaaS at All Costs

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Episode Synopsis


In this episode, Rob reveals why selling to consumers (rather than businesses) is so freaking hard. He shares the only B2C SaaS strategy he would ever bet on, after starting 6 companies, investing in 224 SaaS startups, and writing 5 books on building life-changing businesses.
 
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