Chris Holman welcomes Amanda Rich, Marketing & Fan Engagement Manager, Lansing Lugnuts, Lansing, MI.

The headlines yesterday were sharing that the Lansing Lugnuts' Conservation Carnival won MiLB Golden Bobblehead, How did the Lugnuts structure collaborations with conservation and agriculture partners to deliver both community impact and measurable brand value?

What business outcomes—such as audience engagement, partner visibility, or ticket sales—came from aligning sustainability with fan experience?

What were the key logistical or marketing lessons in turning Jackson® Field™ into an interactive, education-driven venue?

How does this award-winning model influence future sponsorships or corporate partnerships focused on sustainability and social responsibility?

How was 2025 for the Lugnuts and what can we look forward to in 2026?

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Lugnuts’ Conservation Carnival wins MiLB Golden Bobblehead

LANSING, Mich. – Minor League Baseball (MiLB) awarded the Lansing Lugnuts with the Golden Bobblehead for Most Unique Local Partnership Activation, honoring the Lugnuts’ Conservation Carnival, MiLB announced at its annual Fall Meetings.

This is the Nuts’ second Golden Bobblehead earned, with the first earned in 2018 for the Lugnuts’ Backyard Baseball Night/Pablo Sanchez Bobblehead giveaway.

“We’re so proud to be taking home a Golden Bobblehead for the Conservation Carnival,” said Lugnuts Marketing and Fan Engagement Manager Amanda Rich. “This project represented the best of what we strive to do — connect our fans, community, and partners in fun, innovative ways that make a difference. We’re so thankful for everyone who helped make it possible.”

In the week leading up to the Conservation Carnival, the Veteran Regenerative Agriculture Demonstration Program planted a permanent native pollinator garden at Jackson® Field™, first revealed as part of Military Appreciation Night on Saturday, May 31.

Then on June 1, a Sunday Kids Day, the Lugnuts partnered with the Eaton Conservation District, Michigan Association of Conservation Districts, Michigan Department of Agriculture and Rural Development, and ten local sponsors, to celebrate native plants, pollinators and conservation education.

In the process, Jackson® Field™ transformed into an interactive classroom for fans to engage with real-world sustainability experiences, with 25 interactive carnival booths, mascot appearances from Smokey Bear and Wade Water Drop, 66 dedicated volunteers and participants, and 1,000 native wildflowers given out to fans to plant at home. All told, it was a community success unmatched across Minor League Baseball.

For further information about the Lansing Lugnuts, call (517) 485-4500, visit milb.com/lansing and follow @lansinglugnuts across social media channels.

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Lansing Lugnuts Baseball
Jackson® Field™ - 505 E. Michigan Ave. Lansing, MI 48912
Phone: 517.485.4500 | Fax: 517.485.4518

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