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Listen "Safe SEO Practices for Content Syndication on Your Blog"
Episode Synopsis
Duplicate content is bad for SEO – or is it? Content syndication, done properly, is not only safe – but encouraged. There are 4 methods for syndicating content, two of which I endorse for a clean and effective content strategy.
Here are links to the articles I mentioned in the episode:
Example of Content Syndication
Here's an example of my own content syndication. I published a blog post and podcast episode on the same topic:
Starbucks Rewards: An Evolution in Data-Driven Marketing (Blog version)
Know Your Customer: Starbucks and Data-Driven Marketing (Podcast version)
While they are based on the same content, you'll notice that they are each presented a little differently to respond the differences in context.
Example of 301 Redirect
Here's an example of using a 301 redirect. Sometimes when I publish something here on my business blog, I want to include it on my personal blog too. So I just use a redirect:
When you click: http://michaelboezi.com/2016/09/using-social-media-for-business/
It redirects to: https://controlmousemedia.com/using-social-media-for-business/
Using "rel=canonical" Properly
Use this code: <link rel="canonical" href="http://the-link-of-the-original-piece">
Put it in the head section of the page, anywhere between <head> and </head>
If you want to learn more, the folks at Yoast have a great how-to called rel=canonical: the ultimate guide.
Here are links to the articles I mentioned in the episode:
Example of Content Syndication
Here's an example of my own content syndication. I published a blog post and podcast episode on the same topic:
Starbucks Rewards: An Evolution in Data-Driven Marketing (Blog version)
Know Your Customer: Starbucks and Data-Driven Marketing (Podcast version)
While they are based on the same content, you'll notice that they are each presented a little differently to respond the differences in context.
Example of 301 Redirect
Here's an example of using a 301 redirect. Sometimes when I publish something here on my business blog, I want to include it on my personal blog too. So I just use a redirect:
When you click: http://michaelboezi.com/2016/09/using-social-media-for-business/
It redirects to: https://controlmousemedia.com/using-social-media-for-business/
Using "rel=canonical" Properly
Use this code: <link rel="canonical" href="http://the-link-of-the-original-piece">
Put it in the head section of the page, anywhere between <head> and </head>
If you want to learn more, the folks at Yoast have a great how-to called rel=canonical: the ultimate guide.
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Repurposing Content: Upstream Method
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Repurposing Content: Different Contexts
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Repurposing Content: Different Formats
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01/10/2019
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