Mi3 Audio Edition

Mi3 Audio Edition

Por: Mi3 & iHeart Podcasts Australia
A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).
410 episodios disponibles

Latest episodes of the podcast Mi3 Audio Edition

Mostrando página 19 de 21

TV faces up to ‘food fatigue’ but MasterChef EP predicts 5-10% rise for 2020 27/02/2020
More tech, less media: IPG Mediabrands new CEO Mark Coad and APAC boss Leigh Terry on diluting their media risk 24/02/2020
Kia’s top marketer says Uber Eats kicked other brands "in the teeth” with its Australian Open sponsorship. Kia wants to match it 20/02/2020
L’Oreal’s media director Lyndell Campher on problems with YouTube and the upside to TV, Instagram and influencers 17/02/2020
It’s weird: ‘Bleak’, dystopian under 30s are flocking to the movies for escape and rare big culture moments 13/02/2020
Marketing and media’s troubled future: Mark Ritson, LinkedIn think tank, IPA UK’s Fran Cassidy have a solution 10/02/2020
oOh!media’s CEO Brendon Cook on why he’s exiting as the $100bn global programmatic sector circles out-of-home 06/02/2020
Anthony Fitzgerald, Prof. Karen Nelson-Field on the media industry's ad impressions "currency crisis" and faltering advertising attention 03/02/2020
How Xbox, Twitter reversed ‘goldfish’ attention spans in a world-first social gaming campaign 30/01/2020
Cheat Sheet - Part Two: Volvo, KPMG, AANA reveal world-leading marketing and media effectiveness science shaping brands for 2020 27/01/2020
Cheat Sheet - Part One: Volvo, KPMG, AANA reveal world-leading marketing and media effectiveness science shaping brands for 2020 20/01/2020
ACCC Special Edition: 'Still futile” says Mark Ritson on government response to contain Google, Facebook 16/12/2019
Rise of the customer data platform - CDPs are hot and here’s why 09/12/2019
Accenture Interactive’s new boss Mark Green says market, agencies will follow his firm's model 02/12/2019
Pressured Oz marketers, agencies more adversarial, fearful than US, UK peers 25/11/2019
Mark Ritson v Professor Caron Beaton-Wells on Big Tech, ACCC inquiry 18/11/2019
IPG’s former CEO Danny Bass on his imminent return and why LinkedIn is a new industry problem 11/11/2019
Busting marketing's addiction to misleading, real-time dashboards with emerging new models 07/11/2019
Seven's James Warburton on cracking the SVOD market, his text to Matt Preston, reducing adloads and why it matters to marketers 04/11/2019
Volvo’s marketing director on flipping to longer-term brand building over digital performance tactics 28/10/2019
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