ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Unique Value Proposition."
Episode Synopsis
Define a unique value proposition for potential customers, highlighting its ability to improve their lives. Reasons why customers would pay more, such as VIP experiences, time or money savings, and higher ROI, are mentioned. In addition, four key questions for formulating an effective value proposition and Steve Blank's XYZ formula are presented as an outline for defining customers, problems and solutions.
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