We explain that market research is essential to understand customers, not only demographically, but also their emotional motivations, aspirations and pain points. We highlight the importance of identifying what problems the product or service solves, the results expected by the customer and their fears when buying. In addition, we stress the need to analyze the competition to differentiate, segment the audience by lifestyle and interests, and use constant feedback to improve and innovate.Support this podcast at — https://redcircle.com/metanoia/donations

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