We present several tools and methods to better understand your customers. We highlight the importance of direct communication to know their needs and expectations. In addition, product reviews on sales platforms are mentioned as a source of detailed feedback. The analysis of frequently asked questions reveals points of confusion and areas for improvement. The relevance of comments on social networks and YouTube to capture perceptions in real time and discover trends is also pointed out. Finally, the study of Facebook's ad library to analyze competitor strategies and the consultation of discussion forums such as Reddit to obtain authentic opinions are proposed.Support this podcast at — https://redcircle.com/metanoia/donations

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