Agency Best Practice | Building a Scalable YouTube Strategy to Accelerate Amazon Performance

MerchantSpring Marketplace Masters
16/05/2025 30 min
Agency Best Practice | Building a Scalable YouTube Strategy to Accelerate Amazon Performance

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Episode Synopsis

In this episode of Marketplace Masters, host Paul Sonneveld welcomes Brett Curry, CEO of OMG Commerce, to discuss the powerful yet often overlooked strategy of driving traffic from YouTube to Amazon. They explore the importance of YouTube for Amazon growth and how agencies can effectively present this opportunity to their clients. Brett shares insights into building YouTube campaigns that not only generate views but also convert high-intent traffic into customers on Amazon. Tune in to discover actionable strategies that can elevate your marketplace business through the potential of YouTube advertising.

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