In this episode of Medtech Madness, Dr. April demystifies one of the most critical building blocks of medical device reimbursement — coding.Whether you’re launching a novel implantable, a software-based diagnostic, or a breakthrough wearable, you need to speak the language of the healthcare system — and that language starts with codes.You'll learn:The difference between CPT, HCPCS, and ICD codes — and what each one is used forHow codes connect your innovation to payment, adoption, and clinical workflowWhy a brilliant product can still fail if the right code doesn’t existWhen and how to start thinking about coding in your development timelineThis episode gives you the foundational knowledge every medtech innovator needs to navigate market access — and avoid costly surprises when it’s time to scale.💡 Learn more about TTi Health Research & Economics at www.tti-research.com

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