“Sell the dish, not the ingredients” is a phrase coined by today’s guest David Fish.
At its core, this expression is really about how we develop, package and sell Media Solutions to clients in a way that is easy to understand.
Selling the “dish” is an approach to make disparate pieces of inventory feel like a cohesive single idea.
Find out more about No Two Fish at davidfish.com.au
Follow David on LinkedIn.
For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on LinkedIn.
Edited, Hosted and Produced by Joanne Helder
Music by Donyea Goodman at donyeamusic.biz/onlinestore

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