Listen "Inside Business Media"
Episode Synopsis
Deeon Mladin, Head of Sales APAC at Octomedia, joins Media Sales Mastery to deliver the definitive guide to selling business / trade media.In a world where most media sales revolve around mass audiences and B2C advertising, selling to industries, professionals, and niche business audiences requires an entirely different approach.This episode is packed with practical, actionable strategies for frontline media sellers and media sales leaders navigating the complexities of B2B media sales.Key Takeaways:How B2B media sales differ from B2C and broadcast media salesHow to justify premium pricing for niche audiencesHow to position business media as a must-have for advertisersObjection handling and tactics for selling high-value mediaOctomedia’s approach to B2B media sales (without revealing commercially sensitivedetails)For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on LinkedIn.Edited, Hosted and Produced by Joanne Helder
More episodes of the podcast Media Sales Mastery
Digi Know?
19/12/2025
WFH WTF?
05/12/2025
Dealing With The Tough Stuff
21/11/2025
Nailing Post-Sales Service
18/07/2025
Selling a Challenger Brand
04/07/2025
Deal Closing Discoveries
20/06/2025
MedAI Sales Mastery
05/06/2025
Pipeline Mastery
23/05/2025
The Objection Advantage
09/05/2025
Sales Team Adoption
28/02/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.