Sports Events Are the Memories Business

16/11/2022 40 min

Listen "Sports Events Are the Memories Business "

Episode Synopsis

Welcome to Media in the Mix, the only podcast produced and hosted by the School of Communication at American University. Join us as we create a safe space to explore topics and communication at the intersection of social justice, tech, innovation & pop culture! Our special guest today is Professor Matt Winkler!
Matt Winkler has blended more than 20 years of experience in the NCAA, NHL, WNBA, MLS, the Olympics, and the World Cup and activation on five continents into innovative industry strategy for the sports, events and higher education industries. He launched the first Online M.S. in Sports Analytics & Management right here at American University. He also worked as Director of Athletic Communications and Sports Information at American University.  
Winkler is also the Founder & Executive Director of a premier annual sports career conference known as the Sports Events Marketing Experience (SEME-NOW.com) and previously launched another entrepreneurial consulting project, MW Marketing/Communications. Winkler often served as an on-site game-day media operations consultant for U.S. Soccer Federation and D.C. United in Major League Soccer as well as the NCAA and their championships for Men’s Basketball and Men’s Soccer. Other impressive events? FIVE FIFA World Cups, TWO Olympic Games, and the Goodwill Games in St. Petersburg, Russia.

To check out the Sports Events Marketing Experience (www.TheSEME.com) for their next conference in March of 2023, visit:
https://theseme.com/ 
To donate to American University's School of Communication and to continue supporting this podcast, visit:
https://giving.american.edu/