You may not know StreamLayer yet, but you're likely to see their work if you stream live sports. This Chicago-based company provides sports leagues and teams with AI-powered advertising and interactive features that bolster the viewer's streaming experience and increase engagement. StreamLayer COO Andrew Fleming is a former VP and senior counsel at Golf Channel and NBC Sports, an industry veteran with a wide range of experience. In this episode we discuss his business and the business of sports, including his view from the sidelines as the PGA Tour and LIV Golf navigate the future of the professional game.

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