In this episode, Mimi and Dr. Portela explore brand building, the evolution of Dr. Portela's name, including creative decisions like logo, colors, and website, establishing a consistent tone and persona and Mimi shares MB Social’s growth and the key branding lessons learned along the way. Follow us on Instagram: @medcreator101Subscribe to our YouTube channel: www.youtube.com/@MedCreator101Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportelaTools and Creator Must-Haves:Gimbal: https://amzn.to/3QEu6ZOAnker External battery charger: https://amzn.to/3DdtBTiCar mount: https://amzn.to/4bkEu2kCar mount (portable): https://amzn.to/3EVgNl8DJI Osmo Camera: https://amzn.to/43eptwPDJI Osmo Mic: https://amzn.to/44WJFnCRing light (portable): https://amzn.to/43joyvmRing light: https://amzn.to/4ikDBcdNikon DLSR Camera: https://amzn.to/3FbK0rR

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