Consumers often say they would buy more meat and poultry if they knew it was more sustainable. At the same time, nearly as many shoppers say they don’t know exactly what steps protein companies have taken to improve sustainability.One of the fastest ways to get a sustainability message to customers and consumers is through the packaging that’s around the product. Research in sustainable packaging is exploding with new technologies, as our guest, Dr. Eva Almenar of Michigan State’s School of Packaging, explains.The challenge remains, as always, in getting the message across to the consumer about what is truly sustainable.This episode mentions two research papers on topics being discussed. Those papers can be read here and here.

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