ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "GA4 - The Good, the Bad, and the Ugly"
Episode Synopsis
Love it or hate it, GA4 is here to stay. But is it all that bad? Or are we just resistant to change? Find out why Dana DiTomaso has "I <3 GA4" stickers, and how marketers can get the most out of GA4. Dana has spent more than 20 years in the digital marketing and analytics space. She's currently the President and Partner at Kick Point Inc., and the Founder and Lead Instructor of digital marketing training platform Kick Point Playbook. ▶️ Watch on YouTube Links from the show: 20% Off the Analytics for Agencies Course from Kick Point Playbook Dana DiTomaso on LinkedIn Kick Point Inc. Sales Pitch (book) by April Dunford Google Analytics Alternatives: A Guide to Navigating the World of Options Beyond Google (book) by Jason Packer
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