Measure Up

Por: Jim Gianoglio, Simon Poulton
Cookies are going away, Apple is limiting the data you can collect, and privacy regulations are making it difficult to target and measure the way we used to. If you're a marketer or analysts wondering how to measure your campaigns' performance, we're here to help you! Join Jim Gianoglio and Simon Poulton on the Measuring Up podcast, where they talk to marketers, analysts, and founders who are in the trenches of this new measurement world. You'll learn the best practices, tips, and actionable advice from people who've been in your shoes.
39 episodios disponibles

Latest episodes of the podcast Measure Up

Driving Business Growth through Experimentation - with Kelly Wortham & Ton Wesseling 12/11/2025
Retail Media Networks: Measurement Challenges & Opportunities with Skye Frontier 27/08/2025
Decoding the Future of SEO (Measurement) with Mike King 25/06/2025
Where is Google Headed with Measurement? 11/06/2025
Plot your next move: From web dev to CRO to SaaS founder, with Sani Manić 14/05/2025
Live from MeasureCamp New York! 24/04/2025
The MMM Zeitgeist with Elea Feit & Karen Chisholm 02/04/2025
Is Google's Meridian a Game Changer for MMM? 05/03/2025
From MMM to AI: Jim & Simon's Big Bets for 2025 12/02/2025
Behavioral Analytics & Rock Operas with Josh Silverbauer 18/12/2024
Measuring Podcast Ads: Insights & Techniques with Amelia Coomber 18/09/2024
Prompt Engineering for Marketers & Analysts with Mike Taylor 28/08/2024
How to Measure & Maximize PMax with Expert Navah Hopkins 07/08/2024
The MMM Gap - How Marketers are Navigating the Shift to Marketing Mix Modeling 30/05/2024
Challenges of Marketing Measurement with Neil Hoyne, Chief Strategist @ Google 24/04/2024
These ain't your parents' billboards - Measuring OOH with Ty Tinker of AdQuick 10/04/2024
Do you really know how to test your paid media? 06/03/2024
Unscripted: A Dive Into MeasureCamp with Peter O'Neill 21/02/2024
Respect your customers! Privacy in marketing with Siobhan Solberg 09/02/2024
Marketing Measurement for Higher Education - with Josh Dodson 25/01/2024
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