Chillboards

03/03/2024 41 min Episodio 3

                    Chillboards

Listen " Chillboards "

Episode Synopsis


The ad agency for Coors Light proposed a million-dollar campaign to promote the beer by painting billboards on the flat rooftops of apartment buildings. No one would be able to see the billboards from the ground. Can you imagine any circumstance where you would have approved that campaign? Coors Light did. Find out why on this episode of Meaningful Impact.