In this episode of MDV: The Blueprint, Michael sits down with performance advertising expert Borja Cuan to explore the high-stakes world of measurable marketing — where results aren’t opinions, they’re numbers.Borja shares what it takes to win in a space where every dollar spent must drive results, and how data, testing, and iteration can fuel real business growth.For entrepreneurs and builders, this conversation is a reminder that success leaves clues — and numbers tell the truth.Another story. Another lesson. Another blueprint.

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