Tom Bronson, host of the Maximize Business Value podcast, brings in business owner and author of The Gratitude Effect, our guest Rich Cavaness. In this episode, Rich describes a near death experience that leads to the creation of his book, which covers topics about shifting your mindset, optimizing your outcomes and boosting emotional well-being. Tom and Rich discuss the impact an attitude of gratitude can have not just on life itself but on business value, including an increase in productivity and help with achieving your goals. We learn about abundance versus scarcity mentality, the 66 day gratitude challenge, and business owner’s emotional bank accounts; a positive mental attitude and gratitude make deposits, while complaining and negativity are withdrawals. Listen to learn about the importance of gratitude in your business all year long! Rich Cavaness is best known as a popular author, trainer, and coach in the field of success and personal development. He is a Master in his areas of expertise; teaching the 17 Principles of Success by Napoleon Hill, personal development and training, helping individuals with divorce and marriage issues, and his passion is the Monthly Wisdom Program, which is a monthly group coaching experience partnering with Derrick Sweet, Founder of the Certified Coaches Federation. Rich has authored four books, including The Gratitude Effect, two seminar manuals, and produced the 16 sessions seminar “Living a No Limits Life.”  And the 12 session seminar for people struggling with divorce and marriage issues “E5 Marriage Experience.” Rich has the unique and powerful ability to take any topic and make it easy for people to understand and apply to their lives. He teaches people today how to master their lives - physically, mentally, emotionally, spiritually, financially, and relationally. Click here to connect with Rich and learn more on his website.Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a busineMastery Partners Elevating Businesses to Achieve The Business Owner’s Dream Exit The unfortunate reality is that for every business that comes on the market (for whatever reason), only 17% of them achieve a successful exit. You read that right. 83% of attempted business transitions never reach the closing table. Mastery Partners is on a mission to change that. We ELEVATE businesses to achieve maximum value and reach that dream exit. Our objectives are simple - understand where the business is today, identify opportunities for dramatic improvement, and offer solutions to enhance the business, making it more marketable and valuable. And that all starts with understanding the business owner’s definition of his or her dream exit. Mastery has developed a 4-Step Process to help business owners achieve their dreams. STEP 1: Transition Readiness Assessment STEP 2: Roadmap for Value Acceleration STEP 3: Relentless Execution STEP 4: Decision: Now that desired results are achieved, the business is ready for the next step in the journey! CONNECT WITH MASTERY PARTNERS TO LEARN MORELinkedInWebsite© 2025 Mastery Partners, LLC.

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