This week on the Maximize Business Value podcast with Tom Bronson we welcome digital marketing master, Michael Rose, CEO of Mojo Media Labs. This biochemist turned passionate marketer shares what digital marketing should achieve for business owners. He goes into detail in finding the perfect blend of mediums based on your industry, defining ROI, and using the experience funnel to leverage your marketing team to maximize your business value. Tom also dives into Mike’s book, ROE Powers ROI (2012).  Michael is open and transparent about how his company uses the methods in his book combined with other brilliant methodologies that have transformed his company. Mojo Media Labs is the recent winner of the Inc. 5000 Best Places to Work and on the Inc 5000 Fastest-Growing Private Companies in 2019. Michael Rose is the CEO of Mojo Media Labs and the author of ROE Powers ROI.  Mojo Media Labs is a full-service digital marketing agency who believes in a simple formula: Happy People = Happy Clients.  What makes Mojo special? Our people and our process. The agency was founded by a biochemist turned passionate marketer. It's why we love working in the space between the scientific and the creative. It shows in the people we hire — the most talented creators, scientists, developers, data nuts, marketers, and all-around unicorns. The result is that we get to work with amazing clients who help us achieve our dreams, like becoming a/an Inc Best Place to Work in 2019, Inc 5000 Fastest-Growing Private Companies in 2019, a HubSpot Diamond-Certified Partner and the DFW American Marketing Association (AMA) Marketer of the Year. Mojo has grown from humble beginnings as a small marketing shop, to one of the top 1% inbound marketing agencies in the country with offices in Dallas, Indianapolis, and Oklahoma City.Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat Mastery Partners Elevating Businesses to Achieve The Business Owner’s Dream Exit The unfortunate reality is that for every business that comes on the market (for whatever reason), only 17% of them achieve a successful exit. You read that right. 83% of attempted business transitions never reach the closing table. Mastery Partners is on a mission to change that. We ELEVATE businesses to achieve maximum value and reach that dream exit. Our objectives are simple - understand where the business is today, identify opportunities for dramatic improvement, and offer solutions to enhance the business, making it more marketable and valuable. And that all starts with understanding the business owner’s definition of his or her dream exit. Mastery has developed a 4-Step Process to help business owners achieve their dreams. STEP 1: Transition Readiness Assessment STEP 2: Roadmap for Value Acceleration STEP 3: Relentless Execution STEP 4: Decision: Now that desired results are achieved, the business is ready for the next step in the journey! CONNECT WITH MASTERY PARTNERS TO LEARN MORELinkedInWebsite© 2025 Mastery Partners, LLC.

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